Can you use AI images in marketing and advertising?

Use this workflow

1. Check commercial rights for the exact model and plan used.
2. Do not imply a real person or brand endorses a product unless you have permission.
3. Treat claims shown inside generated creative like any other advertising claim: they must be supportable.
4. Use private/client-safe settings for embargoed launches and confidential campaigns.
5. Preserve records of prompts, edits and source assets for material campaigns.

Where people get this use case wrong

The commercial-use checkbox is only the beginning. These are realistic failure modes for this specific workflow:

• A generated person resembles a celebrity or executive closely enough that the ad implies endorsement or participation that never happened.
• The image invents a product feature, performance result, before-and-after outcome or certification and the marketing team publishes it as if the visual were factual evidence.
• A campaign for an unreleased product is generated through a public gallery workflow, exposing confidential product details before launch.

What to keep on file

You do not need a legal dossier for every casual image, but material commercial work is easier to defend and re-check when the creation process is documented.

• The exact tool, model, plan and privacy setting used for the campaign asset.
• The approved prompt, source assets and final edited creative.
• Permissions for recognizable people, logos, locations or supplied brand material.
• The substantiation or approval record for factual claims that appear visually or in generated text.

Generator starting points

The table below is the provider side only. A “generally permitted” generator can still lead to a conditional or blocked result when the destination has its own AI-content rule.